Wisetech included a standard red SATA cable and a red UV reactive SATA cable.  Both of them have right angle connectors.

The cables both had caps on the end to protect the connectors.

For comparison, I'm using the stock SATA cables that came with my Intel 915PBL motherboard.  Unlike the ATake cables, the stock cables do not have right angle connectors. 

I thought the right angle thing was really handy right up until I started plugging cables into my motherboard.  With the right angle connectors, you can only plug two out of the four cables in at a time.  To be fair, ATake offers traditional straight plug cables, but you might think twice about getting right angle ones.  It would be really handy to have a cable that had one straight end and one right angle end.  That way you could get the best of both worlds.

As with the rounded IDE cables, the UV reactive cable looked really good with a UV CCFL.  I don't know what ATake puts in their cables, but they tend to glow brighter than most other brands of UV reactive gear.